You’ve got an idea for a digital product. You want to build an MVP to test if it works and if so, take it to market. But you’ve never done that before and you are neither a developer, nor a designer. It’s time to build with AI, without writing code. Here’s how to start if you’re a total beginner. We’ll be building an actual product together. I’ll explain what it is as we go so as not to bias the discovery process. Let’s get right into it.
1. Clearly state your Idea 💡
Start by stating your idea. It helps to first very clearly define the problem you are solving. We like to write it down, like this:
Problem Statement:
“Potential clients come to our site with a product problem. They want to know if we can help, how we’d do it, what it will cost, and how long it could take. The information is detailed on the site, but it’s spread out. It takes time to find and isn’t easy to scan, especially on mobile. Contact options exist, but are not always obvious. This slows the client down at getting the information, speaking to us and making a decision on next steps. Sometimes it prevents it.”
So our idea is to solve that problem. To solve it, our product needs to provide three core benefits:
✍️ Clarify the client's idea and define what success looks like.
⚡ Instantly assess feasibility and fit with HOP.
📖 Provide guidance, examples, and book the next step.
The target users are founders, tech employees and businesses with underserved product needs who land on our website. So let’s put all that into a clear idea statement:
Idea Statement:
“The product helps founders, tech employees and businesses with underserved product needs who land on https://houseofproducts.design/ to clarify their needs and expectations, verify if the project is feasible and if HOP is the right fit and book a discovery call by providing assistance and information with minimal effort and in under a minute.”
2. Define the job to be done 🛠️
We want to tackle the four big product risks this solution faces early by conceiving it to be valuable, viable, feasible and usable. Starting with the value risk. If our chatbot can deliver the promise written in our idea statement we’ll have a product that is valuable to its target customer.
Now we have to check if it is technologically feasible. For that we first need to define the specific Jobs To Be Done (JTBD) it needs to perform and then check whether the no-code technology available to us for this project can support it.
Jobs To Be Done (Visitor View)
🔍 Help the visitor clearly define the problem they’re trying to solve.
✨ Help the visitor clearly define the result they expect and the approximate deadline.
✅ Assess whether their idea is technically feasible.
🎯 Assess whether HOP is right for the job.
❓ Answer questions about HOP’s service offerings, experience, and content.
📅 Book a call with HOP.
We now know what the product needs to be able to do. In the next post we’ll check if building such a product is feasible. We’ll use ChatGPT to analyze that for us, to save time. Check the results in the next post.
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